If your business doesn’t have many (or any!) sales or clients, that’s definitely a challenge, and the issue is probably in your marketing – and it may also be your mindset.
In this episode, we continue with last week’s topic by addressing more of your marketing issues and concerns. We have technical suggestions and strategic corrections as always, and we also dig into the fears that are holding you back.
We heard from folks who are afraid of failure and also a few who are afraid of success. Either way, it’s a fear of moving forward, and we have straightforward suggestions for managing both.
Folks also had concerns about marketing budgets, which brought us to ask more questions and offer practical answers about business start-up money, both where to get it and where to spend it.
So, if you want to bring in more business, listen in for: how to handle the fears that are holding you back, what a prima ballerina can teach you about confidence, where to find clarity about your ideal customer, whether or not you need to hire a publicist, why media people are deleting your emails, and your entire digital marketing plan boiled down to one sentence … and more!
If you’re struggling to get the word out about your business schedule a Private Deep Dive Session with us and we’ll help you figure out where to invest your time and your money.
If you have a question about doing business online or about something we talk about on the podcast – ASK US. Use the comment box below or send us a note with this form, and we’ll share our answers in an upcoming episode.
Highlights From This Episode:
- The Imposter Syndrome – what it is and how it gets in your way
- The truth about job security in this 21st century
- Olympic athletes and prima ballerinas count on these for their success
- From creating content to collecting customers – how it happens, step by step
- Here’s how to get started without a big budget
- Case Study! A super-specific audience but no clear call-to-action
- Do you have an expensive hobby or a profitable business?
- What social media is really for (and it isn’t to sell things)
- 4 online venues to get clarity on your ideal customer
- Why your blog doesn’t need a big budget to build a big audience
- The difference between talking to your email list and talking on social media
- How to get rich from your book (and it isn’t by selling more books)
- Why a digital business is the ideal side hustle for any job
- What a publicist is for, what they do, and why they’re worth every penny
- How too much PR too soon can blow up in your face
- What nationwide visibility will and won’t do for you
- Pam’s recommended resource for DIY publicity
- Success Story! How Pam got featured in Publisher’s Weekly without a pitch
- How to get more customers without media publicity
- Have trouble with following up? Here are a tool and a mindset check…
- And a shout out to Dr. Missy for her kind comments
- The E Myth by Michael E. Gerber
- Amazon Books
- Dr. Missy’s Fearless Women Rock store
- Facebook for Business
- HARO (Help A Reporter Out)
- The Lip Bar
- Michael E. Gerber Companies
- Misty Copeland
- Pam Perry PR
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