If you’re signed up with Netflix, Hulu, or Lynda, then you know what it’s like to pay a small amount of money each month to access a whole lot of interesting content.
But have you considered what it’s like to be on the receiving end of money that’s paid every month by dozens, hundreds, or thousands of people? And depending on what you offer, they’ll pay a lot more than $10 or $20 a month for access.
People will pay for access to interviews, articles, recordings, worksheets, templates, videos … any way you choose to package and share your expertise.
There’s an art and a science to creating a thriving membership community, so listen to this episode where we introduce this profitable topic, including: Why you should accept payments monthly instead of quarterly or longer intervals, why Facebook is a popular place to host membership groups AND a horrible way to do it, the tools that make setting up an online membership group easier than it’s ever been, examples of successful membership programs, the simple secret to keeping people in your membership program for years … and more!
If you’d like more information about setting up a membership site or want some help untangling the mess in your online business, schedule a Private Deep Dive Session with us. We’ll listen closely, offer clarity, and point the way.
If you have a question about doing business online or about something we talk about on the podcast – ASK US. Use the comment box below or send us a note with this form, and we’ll share our answers in an upcoming episode.
Highlights From This Episode:
- What a membership program (aka continuity program) is and what it does
- For Example: Pam’s first membership program
- Why membership programs have become more popular over the past few years
- Why you should have a monthly payment option
- The big benefit for participants in your membership program
- The best thing about Facebook Groups, which is also the worst thing…
- The problems with hosting your membership program in a Facebook Group
- Why we believe that using Facebook Groups cheapens your brand
- How Facebook Groups should – and shouldn’t – fit into your business model
- A platform created especially for membership programs (and it sure ain’t Facebook)
- What we like about Mighty Networks, and a vital piece that it’s missing
- What Mighty Networks has that 10XPRO doesn’t – and vice versa
- One huge benefit to using 10XPRO to host your membership program
- A rare exception to Vernita’s rule about digital asset ownership
- For Example: The Black Speakers Network’s two online communities
- For Example: James Schramko’s switch from products to membership programs
- How long people usually stay in a membership program
- How you can keep people in your membership program for years
- Two different community participation mindsets
- Will a membership program work for you?
- BuddyPress WordPress plugin
- Facebook Groups
- James Schramko’s SuperFastBusiness
- Mighty Networks
- Pam Perry’s Branding Accelerator
- Pat Flynn’s interview with Mighty Networks creator Gina Bianchini
- Speakers Magazine
- The Black Speakers Network
Did you enjoy this episode?
Thank you for joining us on this episode of the Digital Business Acceleration podcast! If you enjoyed this episode, please leave us a 5 star rating and review on iTunes to help us reach even more entrepreneurs and business owners.
Don’t forget to download your copy of our 7 Systems Blueprint so you know exactly how to get your business to thrive online.